1. Introduction
This Privacy Policy describes how Vailent Inc. (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website at vailent.com (the “Site”). Our Site is informational in nature and provides an overview of our technology platform. It does not offer interactive services, user accounts, e-commerce functionality, or cookie-based tracking.
We are committed to transparency and to protecting your privacy in accordance with applicable data protection laws worldwide, including the European Union General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the UK Data Protection Act 2018, Brazil’s Lei Geral de Proteção de Dados (LGPD), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and other relevant global privacy frameworks.
2. Information We Collect
2.1 Information Collected Automatically
When you visit our Site, certain information is collected automatically through Google Analytics, a third-party web analytics service provided by Google LLC. This information may include:
- ●IP address (which may be anonymized depending on your region)
- ●Browser type and version
- ●Operating system
- ●Device type (desktop, mobile, tablet)
- ●Referring URL and exit pages
- ●Pages viewed and time spent on each page
- ●Approximate geographic location (city/region level, derived from IP address)
- ●Language preferences
This data is collected through Google Analytics tracking scripts embedded on our Site. Google Analytics may use cookies or similar technologies to distinguish unique visitors. For more information about how Google processes this data, please refer to Google’s Privacy Policy and the Google Analytics Terms of Service.
2.2 Information We Do Not Collect
Our Site does not collect, process, or store:
- ●Personal identifiers such as names, email addresses, phone numbers, or mailing addresses
- ●Financial or payment information
- ●Login credentials or account information
- ●Social Security numbers or government-issued identifiers
- ●Sensitive personal data such as health, biometric, or genetic information
- ●User-generated content, form submissions, or file uploads
We do not deploy first-party cookies, functional cookies, or advertising/marketing cookies. The only cookies that may be present on the Site are those placed by Google Analytics for the purpose of analytics as described above.
3. How We Use Collected Information
The information collected through Google Analytics is used exclusively for the following purposes:
- ●Understanding visitor traffic patterns and trends
- ●Analyzing which pages and content are most relevant to our audience
- ●Improving Site performance, structure, and user experience
- ●Monitoring the technical health and uptime of the Site
We do not use collected information for advertising, profiling, automated decision-making, or any purpose beyond the analytics functions described above.
4. Legal Basis for Processing (GDPR & UK GDPR)
For visitors located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process personal data under the following legal bases:
- ●Legitimate Interest (Article 6(1)(f) GDPR): We have a legitimate interest in understanding how visitors interact with our Site to improve its content and performance. This interest is balanced against your rights and freedoms, and we believe the limited nature of the data collected (aggregated analytics data) does not override your privacy interests.
- ●Consent (Article 6(1)(a) GDPR): Where required by applicable law, we will obtain your consent before placing analytics cookies on your device. You may withdraw your consent at any time using the methods described in Section 7 of this policy.
5. Data Sharing and Third-Party Services
5.1 Google Analytics
Analytics data collected on our Site is processed by Google LLC and its affiliates. Google may process this data on servers located in the United States or other countries. Google’s processing of this data is governed by the Google Ads Data Processing Terms and Google’s Privacy Policy. We have configured Google Analytics to the extent commercially reasonable to minimize the collection of personal data, including enabling IP anonymization where supported by Google’s current analytics infrastructure.
5.2 No Sale or Sharing of Personal Information
We do not sell, rent, lease, trade, or otherwise share your personal information with third parties for their own marketing or commercial purposes. For purposes of the CCPA/CPRA, we do not “sell” or “share” personal information as those terms are defined under California law.
5.3 Legal and Compliance Disclosures
We may disclose information if required to do so by law, regulation, legal process, or enforceable governmental request, or to protect the rights, property, or safety of Vailent Inc., our users, or the public.
6. International Data Transfers
Vailent Inc. is headquartered in Houston, Texas, United States. If you are accessing our Site from outside the United States, please be aware that information collected through Google Analytics may be transferred to and processed in the United States or other jurisdictions where Google maintains data processing facilities.
For transfers of personal data from the EEA, UK, or Switzerland to the United States, we rely on Google’s compliance with applicable data transfer mechanisms, which may include the EU-U.S. Data Privacy Framework, Standard Contractual Clauses (SCCs), or other lawful transfer mechanisms as adopted by relevant authorities.
7. Your Rights and Choices
7.1 All Visitors
Regardless of your location, you have the following options to manage your privacy on our Site:
- ●Browser Settings: You can configure your browser to block or delete cookies, including those placed by Google Analytics. Please refer to your browser’s help documentation for instructions.
- ●Google Analytics Opt-Out: You may install the Google Analytics Opt-Out Browser Add-On to prevent Google Analytics from collecting data during your visits.
- ●Do Not Track: While there is no universal standard for “Do Not Track” signals, we respect your browser’s privacy preferences to the extent technically feasible.
7.2 European Economic Area, UK & Swiss Residents (GDPR)
Under the GDPR and UK GDPR, you have the right to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing and to withdraw consent. Given the limited and largely anonymized nature of data we collect, we may not be able to identify you from the analytics data alone. To exercise any of these rights, please contact us using the information provided in Section 11.
7.3 California Residents (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale or sharing of personal information. As stated above, we do not sell or share personal information as defined under the CCPA/CPRA. You also have the right to non-discrimination for exercising your privacy rights. To submit a request, please contact us using the information provided in Section 11.
7.4 Brazil Residents (LGPD)
Under Brazil’s LGPD, you have rights including confirmation of processing, access to data, correction, anonymization, portability, deletion, and information about data sharing with third parties. To exercise these rights, please contact us using the information provided in Section 11.
7.5 Canadian Residents (PIPEDA)
Under PIPEDA, you have the right to access your personal information held by us and to challenge its accuracy. To make a request, please contact us using the information provided in Section 11.
7.6 Global Privacy Control (GPC)
We recognize and honor Global Privacy Control (GPC) signals where technically feasible and required by applicable law. If your browser transmits a GPC signal, we will treat it as a valid opt-out request under the CCPA/CPRA and as an objection to processing under the GDPR where applicable.
8. Data Retention
Analytics data collected through Google Analytics is retained in accordance with Google’s default data retention settings. We periodically review and, where possible, configure retention periods to the minimum duration necessary to achieve the purposes described in this policy. Aggregated and anonymized data that cannot be used to identify any individual may be retained indefinitely for trend analysis and reporting purposes.
9. Data Security
We take reasonable technical and organizational measures to protect the data processed through our Site. Data transmitted between your browser and our Site is encrypted using HTTPS/TLS. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. Google applies its own security measures to protect analytics data processed through its infrastructure.
10. Children's Privacy
Our Site is not directed at children under the age of 16 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us immediately, and we will take steps to delete such information.
11. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Vailent Inc.
Houston, Texas, United States
Email: privacy@vailent.com
Website: vailent.com
For data protection inquiries from the European Economic Area or the United Kingdom, you may also contact your local supervisory authority.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this policy. We encourage you to review this page periodically for the latest information on our privacy practices. Your continued use of the Site after any changes constitutes your acknowledgment of the updated policy.